If you talk to someone who has studied cannabis, they will tell you that cannabinoids (or phytocannabinoids, in plants) were part of the human diet for a very long time, dating back centuries. Your body even produces its own cannabinoids that are called endocannabinoids. Adding cannabis plant derivatives to your wellness plan gives your body more cannabinoids to use.
When the founders of Love CBD, Phil and Dan Culbertson, saw the success of CBD oil in the USA, they saw an opportunity for launching a CBD business in the UK. This family-run business from Newmarket, Suffolk, realised that many of the CBD oils available in the UK at that time (in 2014) were of substandard quality and decided to become CBD connoisseurs and put together blends with what they considered to be the best hemp strains out there.